The Complete Guide To SEO: What It Is, How It Works, And The Tools You’ll Need

What is SEO? SEO is short for Search Engine Optimization. How it work is you use proper keywords and keyword groups in your website to help search engines like Google to understand what your website is about. This helps Google rank your site accordingly on its results page. There are many tools you can us to optimize your site. Keyword suggestion tools, Auto suggestions tools, and more.

What is SEO?

Search engine optimization is all about increasing your website or business visibility on search engine results pages. This process involves writing keyword-rich content, arranging your pages in a logical order, and using appropriate alt tags and meta descriptions. SEO will increase a page’s traffic without the use of silly Flash spam, invisible text and even frames. Keywords are what search engines use to figure out how relevant a web page is to a given query. The better the keywords, the more often it will appear on search engines, translating to more visits for your site. Keywords are the words used in the title, meta description, and title tag of each page on your website.

Why is SEO important?

If your site doesn’t show up at the top search results, you’re going to lose a ton of business. If your site doesn’t rank high, there will be limited traffic to your site and it will affect your profit. SEO can increase profits by many margins. As a business owner, your ultimate goal is to turn a profit. If you want a website that gets a ton of traffic and leads back to your business, you need to pay attention to what your website is ranking for. Your customers will be more likely to buy from you when your website is showing up higher on the search engine results pages. How much should you pay for SEO? There’s no “right answer.” How much is determined by how much each new customer is worth. If you pay $500 a month but brings in 200 new potential customers at a value of $50 a piece that is $10,000. So how much is too much is truly up to you.

SEO tools you need

Google Webmaster Tools is a hosted website tool that makes SEO for your site a lot easier. You will need to sign in, but once you do, you’ll be able to take advantage of multiple SEO features, such as: Google Search Console Site, which gives you the ability to track website impressions, clicks, bad pages, and indexed pages. Google analytics, helps you track your websites statistics for visits clicks how long people are on your page and much more. Google mobile friendly test, helps you know how your website performs on a mobile device and what you need to do to optimize it for mobile devices.GT metrics, helps you by loading your page and breaking down the details on how long it takes to load and show you total size of your website and how much data a mobile device would be using. Bing Webmaster tools, is a lot like Google search console but from a Microsoft Bing standpoint. Both Bing and Google Webmaster tools will show you what keywords you are currently ranking for and how often they clicked on.

Keyword Research

All it takes is a little bit of research to find out what keywords your audience is using to find your website. You can use a free tool like Google AdWords Keyword Planner to find what keywords are currently working the best. Next, use an appropriate weighting for those keywords. You’ll want to keep your keyword density under 2%, but it’s okay to have more than that. Include these keywords in your site as you continue to grow. Review your content and adjust it to meet the audience’s needs. Keep up-to-date with the news. Justify your content by showing that your site provides a solution to the reader’s problems. And finally, present information and your site in a way that really fits your audience’s search needs. Following these steps will help to get your site more visible.

On-page Optimization

Having a site that is optimized for the search engines will mean better results. There are many SEO friendly things you can do, such as using an index page or a sitemap that is generated automatically. You can also have multiple pages on your site include keywords in the title tag. A title tag is used on the page header to help search engines find your content. Every webpage is a potential lead, so it’s important to have the right navigation and navigational abilities on your site. These abilities also include allowing users to contact you or go back to your homepage by using back links. Organizing your site in a way that’s easy for users to navigate and provide internal links. These internal links will help your users find the pages that they need to get to and help with your on page SEO.


The saying in SEO is content is king. Meaning that, the content on your website is the most important part of your SEO strategy. Providing your users with the appropriate content to help solve their problem is the best start that you can have. Then following all of the SEO standards to optimize that great content for search engines to find and understand.


So what we have learned is there are many different tools available for helping you to improve your SEO on your website. Many of these tools are provided for free by Google or Bing. There are also many paid tools that can be used in help you. That in the end your content is the most important start to your website and it is what you begin with. Then you adjust your SEO optimization around. For more information and to answer any questions you may have feel free to contact worry free web design and SEO.

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