OK wait a minute, what the heck are long tail keywords and why do I care? When most people search for something online, they start out with a very broad, wide ranging search. A search, for example, could be “car dealers”. After you type this in, you get about 237,000,000 search results back. Not only is that a massive amount of results, it’s giving you things you aren’t necessarily looking for. OK, let’s add more keywords and search for “car dealers in Seattle”. Now you can see a bunch of car dealerships in Seattle. Maybe this is where your search ends or maybe you need to add more detailed keywords to find exactly what you’re looking for.
Let’s say you’re looking to buy a used car. Searching for car dealers in Seattle pulled up hundreds of dealers, most of them selling new cars. Your next search can be “used car dealer near north Seattle”. Bingo! Now you have a starting point to start looking for that used car you want. But even now, is “used car dealer near north Seattle” what you type in Google when you’re ready to buy the specific car you want. No, not most people. The search “used car dealer near north Seattle” is great for browsing and getting an idea about what car you want and what dealers you want to visit in the future. When people are ready to buy something, they know what they want and they’re ready to get it. For example, they’ll search for “1995 torch red corvette for sale”. Now this takes them right to the page to buy that specific car. They’re not browsing anymore-They’ve made up their mind and they’re looking to make a purchase.
As a business, sometime the main focus is on how many visits to the website they get per month. While it’s important to have people visiting your site, that might be all they’re doing. A better goal for your website should be how many ready to act customers or clients you’re getting. By adding long tail keywords to your site and content, you have a much better chance of getting those ready customers-not just lookie loos.
So how do you find the proper long tail keywords?
The simplest way to find long tail keywords for your business is to open up Google and start typing in your product or service. As you type, Google will try to anticipate what you are looking for and show you the most popular search terms. You can use those search terms that populate as long tailed keywords you want to rank for and add that phrase into your content.
Another way is to set up a Google Adwords account and use the Google Adwords keyword tool to do research on suggested keywords.
Add those long tail keywords to pages where you’re trying to sell your products and services. You’ll soon find that they will start paying off.
If you have any questions about how to incorporate long tail keywords to your website, email us at [email protected]